Market Research
Building product manufacturers can make the best product in the world, but it
won't sell unless builders, remodelers, and trade contractors like it, need it,
and use it. That's why manufacturers, trade associations, and government
agencies often rely on the real-world insight of building professionals, like
you, to help shape their product and programming decisions. Make your opinion
count by participating in the various market research opportunities offered by
the NAHB Research Center.
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Home Builders
Online Research Panel -
complete surveys online and earn points good for cash and gifts
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Focus Group Discussions -
find out if you qualify for an upcoming builder or trade contractor discussion
group; qualified participants are asked to provide their opinions on building
products and practices during a moderated discussion and are compensated for
their time
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Annual Builder Practices
Survey - be on the lookout for this annual in-depth
product and materials usage survey; it is sent to builders across the country
and helps product manufacturers and others in the supply chain adapt to the
changing needs of home builders
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