Marketing Research

The NAHB Research Center's market research services can equip government agencies with key information for strategic program development and deployment within the home building and home buying sectors. Depending upon your research goals, the NAHB Research offers full-service qualitative and quantitative market research options that will help you:

• Learn about the perceptions, motivations, reactions, and decision-making processes of key consumers of your information and programs
• Improve your program development process by becoming more responsive to market conditions and national or local industry needs
• Position programs effectively and increase their penetration and understanding among your publics

The NAHB Research Center Knows the Building Industry

As the leading technical resource for the residential construction and remodeling industries, clients have trusted the NAHB Research Center’s technical expertise and market insights for over 40 years. We maintain close contact with builders and industry associates across the nation through our unique relationship with the National Association of Home Builders (NAHB) membership.

Our professionally-trained research analysts and moderators are members of the American Marketing Association and the Market Research Association.

Let us help you serve your publics more effectively. For more information or to get started, email us or call (800) 638-8556.