Product Development & Lifecycle Management

Successfully developing, introducing and maintaining a construction material, product or service requires in-depth understanding of the U.S. construction industry, including installation practices, regulations, technologies and the competitive market. The NAHB Research Center offers unparalleled industry expertise and top-notch research skills to introduce and manage your products.

Our product development and lifecycle management services begin with initial research, including:

• Investigating building regulations and testing requirements that affect your product or material
• Appraising the U.S. market by:
  • evaluating potential market size and growth trends
  • understanding your product's impact on housing cost, installation process, and performance
  • examining successful competitors and the competitive environment
  • assessing the appeal of your product with builders, purchasing agents, trade contractors and home buyers

Follow-up research investigates the opportunities uncovered in the first phase by:

• Field testing homes under construction
• Determining modifications needed to adapt to U.S. construction practices
• Positioning and pricing your product, locating key decision makers, and developing the marketing message
• Determining geographic distribution and appropriate sales channels
• Locating partners for production, marketing, or distribution